If you’re a small business owner, you’ll understand the importance of investing your time in the right avenues. After all, if you can’t balance daily operations, finances, and marketing on a day-to-day basis, you can’t guarantee a successful business.
That’s where AI-powered tools can help. But if you’re worried about hidden costs or complicated software, you’ve come to the right place. In this article, we’ll explore the 5 best AI tools designed specifically for small businesses. Whether your goal is to boost engagement or increase revenue, we’ll go over the top AI tools to check out.
Top AI Marketing Tools for Small Business Owners
While AI isn’t here to replace actual marketers or artists, it can help small business owners create smart, effective marketing campaigns that deliver real results. Here’s a breakdown of the best tools you can find online.
1. Canva
Key features
- Drag-and-drop editor
- Brand Kit
- Content Planner
- Magic Resize
- Ad Maker
- Integrations
Pricing plans (monthly)
- Free
- Pro ($15)
Pros
Canva can be a good option for small business owners looking for a simple yet feature-rich AI tool for marketing. While it mainly offers features for designing visual content, Canva offers a variety of integrations for additional marketing needs, like email campaigns and social media management.
Cons
Because it’s one of the more popular apps among users, Canva’s built-in template library may tend to appear generic or similar to other businesses. Similarly, Canva also remains quite lacking in terms of built-in marketing features, which it only makes up for via external integrations with dedicated marketing tools.
2. VistaCreate
Key features
- Direct-to-print integration
- Social media scheduler
- AI editing features
- Brand Kits
- Animation Suite
Pricing plans (monthly)
- Free
- Pro ($13)
Pros
For small business owners in need of a simple and beginner-friendly AI tool, VistaCreate is a good option to consider. Its pricing points are fairly affordable, and the app also offers features for team collaboration and a direct-to-social-media publisher.
Cons
While it’s one of the more accessible AI tools online, VistaCreate does offer a fairly limited list of marketing features for small business owners. Although it offers a social media scheduler, it does not allow users to view social media analytics or create email campaigns.
3. Visme
Key features
- Charts and graphs
- Import date from Google Sheets
- AI Designer
- AI Writer
- Brand Wizard
- Presentation Tool
- Analytics Dashboard
Pricing plans (monthly)
- Free
- Starter ($29)
- Pro ($59)
Pros
For small business owners who need a slightly more advanced AI tool for marketing, Visme may be a good option to consider. In particular, Visme can be a great tool for ensuring brand consistency and analytics throughout marketing campaigns.
Cons
Due to its slightly more advanced AI features, Visme also comes with pricier subscription plans. While it can be a good option for those who value tools for data visualization and analytics, the higher cost may be less ideal for some small business owners who prefer a more basic tool.
4. Piktochart
Key features
- Infographic maker
- Video editor
- Data visualization
- AI design studio
- Brand Assets
Pricing plans (monthly)
- Free
- Pro ($29)
- Business ($49)
Pros
Similar to Visme, Piktochart is another great tool for small business owners who value data-driven visuals and content. But while Visme stands out for its ability to design interactive content and reports, Piktochart specializes in video repurposing and infographics. The tool is also fairly easy to use and offers a template library for designing visual content.
Cons
While it offers some useful features, Piktochart may be less ideal for some users due to its limited overall marketing features. Specifically, Piktochart has very limited tools where small business owners can directly post and manage social media pages.
5. PosterMyWall (Best for small businesses)
Key features
- 1M+ free and customizable templates
- AI Background Remover
- AI writer
- One-click resizing tool
- Content Planner
- Social media publisher
- Email marketing tool
- Event management tool
Pricing plans (monthly)
- Free
- Premium ($13)
- Premium Plus ($30)
Pros
PosterMyWall is one of the most recommended online design tools due to its accessible and beginner-friendly interface. Not only that, but PosterMyWall also offers a wide variety of free event flyer templates, making it highly ideal for designing marketing content.
Best of all, PosterMyWall also offers an extensive list of useful AI-powered tools, including a one-click resizer and an AI background remover.
Cons
Although it remains one of the best all-in-one AI-powered tools for small business marketing, PosterMyWall may be less ideal for large businesses in need of advanced video editing features.
Best Practices When Using AI Tools for Small Business Marketing
While tools like PosterMyWall’s best AI flyer maker are highly beginner-friendly and accessible, you can further enhance your marketing efforts by leveraging tried and tested strategies.
To help elevate your marketing campaign, here’s a rundown of the best practices to keep in mind when using an AI-powered tool to promote your small business.
1. Design Compelling Posters
While they can seem insignificant, designing posters is actually one of the best ways to boost your small business’s visibility. But while it’s easy to compile images and add text to a plain PNG file, the important thing to remember is that your posters also have to be compelling.
Fortunately, AI-powered tools come with a variety of useful design features, such as an AI background remover, an AI redesign tool, and a library of free and customizable templates to ensure that your visual content is both compelling and effective.
2. Write Optimized Captions
Designing compelling posters is only half of the equation. If you want to guarantee that an audience will see and engage with your marketing campaign, you’ll also need a strong caption that catches attention.
With the help of an AI writer tool, you can easily generate attention-grabbing social media captions specifically optimized to boost traction.
3. Automate Your Social Media Posting
One of the best AI features you can find online is automated posting. So, instead of closely monitoring your posting calendar and missing schedules, you can simply use a handy feature like a Content Calendar that will post your marketing material for you.
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Frequently Asked Questions (FAQs)
What is the best AI tool for small business marketing?
PosterMyWall remains one of the most recommended all-in-one marketing tools for small business owners. Not only does it offer affordable pricing plans, but it also has a highly beginner-friendly interface. So, whether you’re an experienced marketer or just beginning your marketing campaign, PosterMyWall can give you the best tools to guarantee success.
Are AI marketing tools beginner-friendly?
Yes! While some AI marketing platforms are meant for more advanced users, tools like PosterMyWall are highly recommended for beginners and small business owners. The interface features a user-friendly drag-and-drop editor, where users can easily lay out different design elements, launch an email marketing campaign, and manage their social media engagement in just one tool.
How can AI tools help small business owners with marketing?
AI can be a great help to small business owners for a variety of reasons. Aside from helping automate menial tasks like posting to social media or writing email copy, AI also helps small business owners get more creative with their marketing campaigns. Best of all, AI marketing tools like PosterMyWall are highly accessible and beginner-friendly for every type of user.
Use AI to Your Advantage
While integrating AI tools with your marketing campaign can sound complicated, it’s actually one of the most accessible ways small business owners can ensure that their marketing efforts deliver real results. Whether your goal is to set up a new email campaign or optimize your social media marketing strategy, AI-powered tools like PosterMyWall can help elevate your overall marketing campaign without the need for overcomplicated software or a pricey marketing team.
